A Swedish Brewery is Coming Out With a Shower Beer

by Ryan Hudak on Jan 10, 2017 in Beer

After an absolutely dismal 2016, the new year is off to a wonderful start with a runner-up for greatest beer-related invention ever: Shower Beer.  The Swedish craft brewery PangPang, in conjunction with creative agency Snask (which came up with the concept and product design), has designed all facets of the beer for optimal shower consumption, up to and including the mini 6-oz bottles “meant to gulp in three sips while standing in the shower.” Also worth mentioning is the fact that the beer is 10% ABV.  What a time to be alive.

In addition to the size and alcohol content being designed for the perfect accompaniment to soapy, naked bodies, the beer also has a slightly soapy taste to it.  As brewery founder Frederik Tunedal explains, “I let the Shower Beer sit longer in the primary fermenter before dry hopping and cold crashing it, compared to other PangPang beers.  This lets it develop a soapy flavor that in some beers is considered an off flavor.”  Other than the soapiness, the beer is described as a sweet pale ale heavily hopped with Citra hops, giving it a citrusy and herbal flavor.
 
Despite the flavor profile sounding a lot like shampoo, the first batch of the beer sold out almost immediately, and the brewery is working on more (though no word on if they’ll send it stateside).
 
And if you don’t necessarily like beer in the shower — or, more than likely, you’ve brought three or four of the micro bottles in with you and can’t finish them all — the beer’s recipe actually doubles as a conditioner.  So pour a little in your mouth, a little on your head, rinse, and repeat.    

Photo via Snask & PangPang

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Behind the Bar: Liana Oster of Dante

Behind the Bar: Liana Oster of Dante

For this exciting installment of Behind the Bar, we had the incredible opportunity to sit down with Liana Oster, the head bartender at Dante in New Yo...read more ›

by The Drink Nation Jan 7, 2020
Pabst Blue Ribbon Launches Blue Ribbon Whiskey in Select US Markets

Pabst Blue Ribbon Launches Blue Ribbon Whiskey in Select US Markets

PBR has launched their own whiskey. Let's keep an open mind and see what is inside this bottle....read more ›

by Carrie Dow Sep 24, 2019
The Master Sommelier Scandal is Now the Subject of a New Investigative Series

The Master Sommelier Scandal is Now the Subject of a New Investigative Series

There's a new investigative series about one of the biggest scandals to ever hit the wine world....read more ›

by The Drink Nation Sep 13, 2019
SPONSORED
Drink Nation Store Rectangle
Using Peas to Make Gin Might Lead to More Environmentally Friendly Spirits, Studies Show

Using Peas to Make Gin Might Lead to More Environmentally Friendly Spirits, Studies Show

Scientists may have discovered a more environmentally friendly way to make one of the world's most popular spi...read more ›

by The Drink Nation Jul 23, 2019
Drink a Classic Cocktail for a Good Cause During Negroni Week, June 24-30

Drink a Classic Cocktail for a Good Cause During Negroni Week, June 24-30

Negroni Week 2019 is June 24-30, so drink this classic cocktail for a good cause....read more ›

by The Drink Nation Jun 19, 2019
What to Do if Your Uber, Lyft, or Cab Driver Ever Strays From Your Destination or Makes You Feel in Danger

What to Do if Your Uber, Lyft, or Cab Driver Ever Strays From Your Destination or Makes You Feel in Danger

If you're taking an Uber, Lyft, or cab and feel unsafe, there are steps you can take to protect yourself....read more ›

by Nina Starner Jun 19, 2019
Behind the Bar: Kat Corbo of The Study & Winner of Speed Rack 2019

Behind the Bar: Kat Corbo of The Study & Winner of Speed Rack 2019

This time on Behind the Bar, we spoke to Kat Corbo of The Study, who recently won Speed Rack 2019....read more ›

by The Drink Nation May 15, 2019
Boston Beer & Dogfish Head Have Merged in a $300 Million Deal

Boston Beer & Dogfish Head Have Merged in a $300 Million Deal

In a huge move for the American craft beer community, Boston Beer and Dogfish Head have agreed to a merger valued at $300 million dollars. ...read more ›

by The Drink Nation May 10, 2019
A New, High-End Blend of Jack Daniel's Whiskey is Now Available in the United States

A New, High-End Blend of Jack Daniel's Whiskey is Now Available in the United States

A new, high-end blend of Jack Daniel's whiskey, known as Jack Daniel's No. 27 Gold, which was previously only ...read more ›

by The Drink Nation Apr 15, 2019
Coopers' Craft Bourbon Is Now Available in 12 States With a New Barrel Reserve Expression

Coopers' Craft Bourbon Is Now Available in 12 States With a New Barrel Reserve Expression

Coopers' Craft Kentucky Straight Bourbon has debuted an entirely new label design, has expanded to more states...read more ›

by The Drink Nation Apr 3, 2019
SPONSORED
Drink Nation Home Bar Project Bottom Rectangle 2
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close