America's Newest Odd Couple: Our National Parks and Budweiser

by Ryan Hudak on May 12, 2015 in Culture

Budweiser has provided a lot of fodder for us (and many others) of late, whether it’s from A-B’s insistence that the NFL clean-up its act all while sponsoring a room at a brothel, using a Super Bowl ad to make fun of all craft beer drinkers and the brewery it had just purchased, coming up with possibly the lamest ad campaign ever with the “Up for Whatever” nonsense, or turning that ad campaign distinctly rapey. Now, Budweiser is trying to ruin our beautiful national park system.

Of course, the National Park Foundation isn’t free of blame—they’re the ones who put on hold the no alcohol sponsorships rule to make a cool $2.5 million over the next two years, which is sure to really put a dent in the reported $11.5 billion backlog in upgrades and repairs for the park system.  

But what will this mean for you, the hopefully non-consumer of Bud Light? Probably just that you’ll see the Statue of Liberty on some Bud Light bottles and have another event to avoid when A-B InBev throws a “pretty epic surprise concert” this summer. I’m sure Iggy Azalea playing in the middle of Yellowstone will be a huge hit, especially since most national parks ban alcohol.

In the end, though, this just shows that InBev is completely oblivious to reasonable marketing strategies. As Budweiser’s VP Brian Perkins says, “It’s fitting for Budweiser—a big, bold brand—to team up with a pioneering partner like NPF. We are looking to draw attention to these parks with our eye-catching packaging.” Why is this fitting? And if some Budweiser-drinking hayseed needs a bottle of terrible beer to clue them in to Mount Rushmore or the Grand Canyon, chances are that hayseed is not all that interested in seeing America. Once again, Budweiser is skirting the real issue that is losing them market share (the taste of its beer) and pandering to the “’MURICA!” screaming boobs that already drink its beer.

A picture or a saying on a bottle isn’t going to get anyone out of their trailer to experience a crazy night out or go to a national landmark, Budweiser. Start dealing with the actual crux of the matter and maybe people will actually stop laughing at you. Maybe.

Photo via Budweiser 


Tags: Beer
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Portland's Loyal Legion Has Unveiled an Old Fashioned Menu

Portland's Loyal Legion Has Unveiled an Old Fashioned Menu

The Loyal Legion has unveiled a new menu made up entirely of old fashioned variations....read more ›

by Alexander Frane Apr 17, 2018
Ommegang & Game of Thrones' Latest Beer, Queen of the Seven Kingdoms, Will Hit Shelves in June

Ommegang & Game of Thrones' Latest Beer, Queen of the Seven Kingdoms, Will Hit Shelves in June

Ommegang & Game of Thrones are releasing the second beer in their Royal Reserve collection, which will roll ou...read more ›

by The Drink Nation Apr 12, 2018
Applebee's Is Bringing Back the Dollarita, For Some Reason

Applebee's Is Bringing Back the Dollarita, For Some Reason

Applebee's, purveyor of fine American dining and cocktails, is reinstituting its $1 margarita deal. ...read more ›

by Alexander Frane Apr 10, 2018
SPONSORED
Drink Nation Store Rectangle
Aldi Makes Global Award Winning Gin for Less than $15

Aldi Makes Global Award Winning Gin for Less than $15

Aldi, a German supermarket chain, has won gold for their affordable gin at the International Spirts Challenge (ISC) for the second year in row....read more ›

by Jessie Donofrio Apr 10, 2018
Chipotle is Testing a New Frozen Cocktail

Chipotle is Testing a New Frozen Cocktail

Chipotle, the popular fast-casual Mexican chain, has begun to test a brand new boozy menu item - the frozen paloma margarita. ...read more ›

by Jessie Donofrio Apr 3, 2018
This English Pub Has Created a Gin In Honor of the Royal Wedding

This English Pub Has Created a Gin In Honor of the Royal Wedding

The Queen Charlotte Windsor and Oak Taverns Ltd have collaborated on Gin&'er Gin, a ginger, lime flower, and lemon peel infused gin in honor of nuptia...read more ›

by Alexander Frane Apr 3, 2018
Portland Bars and Restaurants Are Getting Rid of Plastic Straws

Portland Bars and Restaurants Are Getting Rid of Plastic Straws

As of Sunday, April 22, eight restaurants in Portland will no longer use plastic straws....read more ›

by Alexander Frane Mar 29, 2018
Check Out These New Bars in Portland This Spring

Check Out These New Bars in Portland This Spring

From cocktail bars to wine rooms, Portland is anticipating some great new spots to get our drink on....read more ›

by Alexander Frane Mar 27, 2018
Another Rose-Infused Product Hits the Market: Frose Sorbet

Another Rose-Infused Product Hits the Market: Frose Sorbet

We know exactly what you're thinking: 'What the world needs is another rose-infused product!" If Bon Jovi getting into the rose business wasn’t enou...read more ›

by Jessie Donofrio Mar 27, 2018
One Starbucks Location Now Makes a Gin Barrel Aged Cold Brew

One Starbucks Location Now Makes a Gin Barrel Aged Cold Brew

Starbucks recently unveiled its newest cold brew project, a coffee and tonic drink made with gin barrel aged cold brew. ...read more ›

by Alexander Frane Mar 27, 2018
SPONSORED
Drink Nation Home Bar Project Rectangle
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close