Powdered Alcohol Could Be Enabling Poor Decisions as Early as This Summer

by Ryan Hudak on Mar 13, 2015 in Culture
Powdered Alcohol Could Be Enabling Poor Decisions as Early as This Summer

All your dreams are coming true: after being approved and then un-approved by the Alcohol and Tobacco Tax and Trade Bureau back in April 2014, Palcohol—a flavored, powdered alcohol—has now officially been re-approved and should be ready for consumption by summer. This abomination will come in four flavors: cosmopolitan, margarita, vodka and rum, with a lemon drop flavor planned for the future. If you’re one of those people who can barely stomach powdered flavor mixes now, you’ll be able to stomach them even less once they add alcohol.

While it may take a while for further hurdles to be jumped to get this stuff on the market, it stands to reason it will be a massive flop for anyone older than college-aged—who, it seems, will be able to abuse this extensively. It will be much easier to sneak into, say, a concert or sporting event than a flask or some other form of liquid alcohol, so you can save a few bucks and buy a $14 water to add to it instead of shelling out $16 for a beer. And while the owner of the brand mentions that it would take an hour to snort the powdered equivalent of one shot of vodka, some idiot is definitely going to try it. Probably many idiots.

The best part of the whole ordeal is a 16-minute, how-to video in which Palcohol creator, Mark Phillips, gives everyone the run-down on how to use it, since the people who will gravitate towards this product are probably pretty unsure on how to properly mix powder and water. Also, there’s no way anyone should let a guy who looks like such a crazed cult leader pour ANY kind of powder in their water. The video hits its peak about five minutes in when it really demonstrates the kind of people that will be the target audience—Phillips adds some water to a pouch of Palcohol, throws in a straw and then adds a slice of lime to what is essentially a Capri Sun pouch. Check out the video below. Keep it fancy, Palcohol!

Images via Palcohol


Tags: Spirits
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Behind the Bar: Liana Oster of Dante

Behind the Bar: Liana Oster of Dante

For this exciting installment of Behind the Bar, we had the incredible opportunity to sit down with Liana Oster, the head bartender at Dante in New Yo...read more ›

by The Drink Nation Jan 7, 2020
Pabst Blue Ribbon Launches Blue Ribbon Whiskey in Select US Markets

Pabst Blue Ribbon Launches Blue Ribbon Whiskey in Select US Markets

PBR has launched their own whiskey. Let's keep an open mind and see what is inside this bottle....read more ›

by Carrie Dow Sep 24, 2019
The Master Sommelier Scandal is Now the Subject of a New Investigative Series

The Master Sommelier Scandal is Now the Subject of a New Investigative Series

There's a new investigative series about one of the biggest scandals to ever hit the wine world....read more ›

by The Drink Nation Sep 13, 2019
SPONSORED
Drink Nation Store Rectangle
Using Peas to Make Gin Might Lead to More Environmentally Friendly Spirits, Studies Show

Using Peas to Make Gin Might Lead to More Environmentally Friendly Spirits, Studies Show

Scientists may have discovered a more environmentally friendly way to make one of the world's most popular spi...read more ›

by The Drink Nation Jul 23, 2019
Drink a Classic Cocktail for a Good Cause During Negroni Week, June 24-30

Drink a Classic Cocktail for a Good Cause During Negroni Week, June 24-30

Negroni Week 2019 is June 24-30, so drink this classic cocktail for a good cause....read more ›

by The Drink Nation Jun 19, 2019
What to Do if Your Uber, Lyft, or Cab Driver Ever Strays From Your Destination or Makes You Feel in Danger

What to Do if Your Uber, Lyft, or Cab Driver Ever Strays From Your Destination or Makes You Feel in Danger

If you're taking an Uber, Lyft, or cab and feel unsafe, there are steps you can take to protect yourself....read more ›

by Nina Starner Jun 19, 2019
Behind the Bar: Kat Corbo of The Study & Winner of Speed Rack 2019

Behind the Bar: Kat Corbo of The Study & Winner of Speed Rack 2019

This time on Behind the Bar, we spoke to Kat Corbo of The Study, who recently won Speed Rack 2019....read more ›

by The Drink Nation May 15, 2019
Boston Beer & Dogfish Head Have Merged in a $300 Million Deal

Boston Beer & Dogfish Head Have Merged in a $300 Million Deal

In a huge move for the American craft beer community, Boston Beer and Dogfish Head have agreed to a merger valued at $300 million dollars. ...read more ›

by The Drink Nation May 10, 2019
A New, High-End Blend of Jack Daniel's Whiskey is Now Available in the United States

A New, High-End Blend of Jack Daniel's Whiskey is Now Available in the United States

A new, high-end blend of Jack Daniel's whiskey, known as Jack Daniel's No. 27 Gold, which was previously only ...read more ›

by The Drink Nation Apr 15, 2019
Coopers' Craft Bourbon Is Now Available in 12 States With a New Barrel Reserve Expression

Coopers' Craft Bourbon Is Now Available in 12 States With a New Barrel Reserve Expression

Coopers' Craft Kentucky Straight Bourbon has debuted an entirely new label design, has expanded to more states...read more ›

by The Drink Nation Apr 3, 2019
SPONSORED
Drink Nation Home Bar Project Bottom Rectangle 2
View all Articles