Shifty Blogger Makes Dubious Claims of Animal Blood in Trader Joe's Two-Buck Chuck

by The Drink Nation on Aug 11, 2014 in Wine
Shifty Blogger Makes Dubious Claims of Animal Blood in Trader Joe's Two-Buck Chuck

Thrifty drinkers can breath a sigh of relief today now that grocery chain Trader Joe’s and the producers of its dirt-cheap wine label Charles Shaw, aka Two-Buck Chuck, are dispelling rumors of animal blood and insect parts being present in their bottles.

Last week, a seemingly legit blog entry was shared on Huffington Post that claimed the large-scale machine harvesting employed by Charles Shaw parent, Bronco Wine Company, at its vineyards results in rodents, birds and insects, as well as unripe and rotten fruit going into the fermenters along with all the grapes. The article goes on to allege that this is why the wine is so cheap.

The problem is, most of what was written isn’t actually true, CNBC reports. Much worse, the author — who it turns out penned the piece years ago — has since come forward, admitting that the article was “never intended… as a fully qualified, well researched piece of accurate journalism.”

In making those dubious claims, author Chris Know wrote of Bronco Wine Company’s machine harvesters:

Large tractors with huge claws go down the rows of vineyards grabbing the grapes and depositing them in its huge receptacle. And it not only grabs ripe grapes, but unripe and down right rotten ones as well and throws them all together. Add to that leaves, stems and any rodents, birds, or insects that may have made those vines their home — they all get thrown into the bin as well. And guess what? You think there's going to be any sorting when that truck arrives at the winery (or should I say processing facility)? Nope. Everything, and I do mean everything (including all those unripe grapes, rotten grapes, leaves, stems, birds, rodents, and insects) gets tossed into the crusher and transferred to large tanks to ferment.

To clear the air, Bronco Wine Company CEO Fred Franzia came forward to explain what’s really happening in his company’s fields. Mechanized harvesting is indeed employed, just as if is at dozens of other large-scale winemaking operations. But the machines are not equipped with huge mechanical claws. Rather the devices shake the grapes loose from the vines. Sometimes other things like twigs, leaves and the occasional Animal Kingdom representative. However several steps along the way ensure that everything but the fruit gets filtered out before going into the fermenters.

"He didn't know what he was talking about,” Franzia told CNBC. “He's never been in a vineyard, doesn't understand it. You just wonder what other propaganda gets put in the press that you don't know the real facts about.”

Not surprising, of his own piece, Knox cautioned, “lesson learned that we must all be VERY careful about ANYTHING we publish online."

Photo: Flickr user pr1001


Tags: News, Wine
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Portland's Loyal Legion Has Unveiled an Old Fashioned Menu

Portland's Loyal Legion Has Unveiled an Old Fashioned Menu

The Loyal Legion has unveiled a new menu made up entirely of old fashioned variations....read more ›

by Alexander Frane Apr 17, 2018
Ommegang & Game of Thrones' Latest Beer, Queen of the Seven Kingdoms, Will Hit Shelves in June

Ommegang & Game of Thrones' Latest Beer, Queen of the Seven Kingdoms, Will Hit Shelves in June

Ommegang & Game of Thrones are releasing the second beer in their Royal Reserve collection, which will roll ou...read more ›

by The Drink Nation Apr 12, 2018
Applebee's Is Bringing Back the Dollarita, For Some Reason

Applebee's Is Bringing Back the Dollarita, For Some Reason

Applebee's, purveyor of fine American dining and cocktails, is reinstituting its $1 margarita deal. ...read more ›

by Alexander Frane Apr 10, 2018
SPONSORED
Drink Nation Store Rectangle
Aldi Makes Global Award Winning Gin for Less than $15

Aldi Makes Global Award Winning Gin for Less than $15

Aldi, a German supermarket chain, has won gold for their affordable gin at the International Spirts Challenge (ISC) for the second year in row....read more ›

by Jessie Donofrio Apr 10, 2018
Chipotle is Testing a New Frozen Cocktail

Chipotle is Testing a New Frozen Cocktail

Chipotle, the popular fast-casual Mexican chain, has begun to test a brand new boozy menu item - the frozen paloma margarita. ...read more ›

by Jessie Donofrio Apr 3, 2018
This English Pub Has Created a Gin In Honor of the Royal Wedding

This English Pub Has Created a Gin In Honor of the Royal Wedding

The Queen Charlotte Windsor and Oak Taverns Ltd have collaborated on Gin&'er Gin, a ginger, lime flower, and lemon peel infused gin in honor of nuptia...read more ›

by Alexander Frane Apr 3, 2018
Portland Bars and Restaurants Are Getting Rid of Plastic Straws

Portland Bars and Restaurants Are Getting Rid of Plastic Straws

As of Sunday, April 22, eight restaurants in Portland will no longer use plastic straws....read more ›

by Alexander Frane Mar 29, 2018
Check Out These New Bars in Portland This Spring

Check Out These New Bars in Portland This Spring

From cocktail bars to wine rooms, Portland is anticipating some great new spots to get our drink on....read more ›

by Alexander Frane Mar 27, 2018
Another Rose-Infused Product Hits the Market: Frose Sorbet

Another Rose-Infused Product Hits the Market: Frose Sorbet

We know exactly what you're thinking: 'What the world needs is another rose-infused product!" If Bon Jovi getting into the rose business wasn’t enou...read more ›

by Jessie Donofrio Mar 27, 2018
One Starbucks Location Now Makes a Gin Barrel Aged Cold Brew

One Starbucks Location Now Makes a Gin Barrel Aged Cold Brew

Starbucks recently unveiled its newest cold brew project, a coffee and tonic drink made with gin barrel aged cold brew. ...read more ›

by Alexander Frane Mar 27, 2018
SPONSORED
Drink Nation Home Bar Project Rectangle
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close