Heineken's New Stage Fright Campaign Preys on Our Biggest Fear

by The Drink Nation on Jun 25, 2014 in Culture
Heineken's New Stage Fright Campaign Preys on Our Biggest Fear

Heineken has become known for some pretty unusual and dynamic ads over the past few years. Their latest viral campaign, Stage Fright, led to a nationwide talent search throughout Ireland. Heineken put out a call for those with legendary talents to come forth for a chance to win a once in a lifetime private island getaway.

But legendary talent calls for a legendary competition. Finalists were invited to, what appeared to be, a recording room where they would preform for their chance to win the final prize. The recording room fell away, leaving the bewildered contestant on a stage in front of an audience of hundreds. Would they rise to the occasion and become the stuff of legends? Check out the video below to find out!

Stage Fright was inspired by Heineken's most recent TV spot, Odyssey, which features what appears to be the sea’s most talented man galavanting about a cruise ship. It’s revealed that this man is actually a variety of characters, supporting Heineken’s assertion that ‘Everyone is Legendary at Something’.


Tags: Beer, Photos & Videos
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Rose Vodka is Here to Continue The Rose Trend

Rose Vodka is Here to Continue The Rose Trend

The rose trend doesn't seem to be going away any time soon, so embrace it and with this new iteration of the pink drink - rose vodka. ...read more ›

by Jessie Donofrio Feb 21, 2018
Scottish Distillery Claims to Make World's Strongest Gin

Scottish Distillery Claims to Make World's Strongest Gin

Twin Rivers Distillery released Naked Uncut, a 77% ABV gin, which claims to be the strongest gin in the world. ...read more ›

by Jessie Donofrio Feb 21, 2018
Dogfish Head Makes Beer Brewed With Mace

Dogfish Head Makes Beer Brewed With Mace

Yes, THAT mace, the stuff you have on your keychain in case something sketchy goes down, is the main ingredient in IN YOUR MACE! the newest creation f...read more ›

by Jessie Donofrio Feb 16, 2018
SPONSORED
Where to Celebrate Mardi Gras 2018 in Portland

Where to Celebrate Mardi Gras 2018 in Portland

Portland is pretty far away from NOLA, both geographically and culturally, but that doesn’t mean the city doesn't love a good Fat Tuesday celebratio...read more ›

by Alexander Frane Feb 12, 2018
Boston's Harpoon Brewery Loses Super Bowl Bet to Philadelphia's Yards Brewing

Boston's Harpoon Brewery Loses Super Bowl Bet to Philadelphia's Yards Brewing

Last week, Philly's Yards Brewing Co. and Boston's Harpoon Brewery made a Super Bowl bet that if the Eagles we...read more ›

by Jessie Donofrio Feb 6, 2018
Where to Celebrate Valentine's Day 2018 in Portland

Where to Celebrate Valentine's Day 2018 in Portland

Love it or hate it, Valentine's Day in Portland provides some great dining opportunities, as restaurants and bar across town bust out indulgent, roman...read more ›

by Alexander Frane Feb 6, 2018
Bud Light Keeps its Promise to Give Eagles Fans Free Beer

Bud Light Keeps its Promise to Give Eagles Fans Free Beer

Bud Light is making good on its promise to provide Philadelphians free beer after the team's heroic win over the New England Patriots in the Super Bow...read more ›

by Jessie Donofrio Feb 6, 2018
Despite Reports, Nobody in California Will Go to Jail Over Plastic Straws

Despite Reports, Nobody in California Will Go to Jail Over Plastic Straws

Over the last few days, there's been a lot of drama around California's alleged 'Straw Ban,' a bill, that woul...read more ›

by Alexander Frane Feb 1, 2018
Philadelphia's Yards Brewing Co. and Boston's Harpoon Brewery Have Made a Super Bowl Bet

Philadelphia's Yards Brewing Co. and Boston's Harpoon Brewery Have Made a Super Bowl Bet

Philly's Yard Brewing Co. and Boston's Harpoon Brewery are putting faith in their home teams by making a bet o...read more ›

by Jessie Donofrio Jan 30, 2018
Disneyland is Getting a Brewery

Disneyland is Getting a Brewery

Disneyland in California will open its own brewery in 2018 - the brewery itself will be a Ballast Point Brewery, and it will be located specifically i...read more ›

by The Drink Nation Jan 30, 2018
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close