The Brewers Association Has Unveiled a Craft Brewery Seal

by Alexander Frane on Jun 27, 2017 in Beer

More and more independent breweries are being acquired by larger beer conglomerates, most notably AB In-Bev, who not only purchased a swath of breweries in the past few years, but also distributers, and a beer rating website. Now, The Brewer’s Association, an organization seeking to support “small and independent craft breweries,” has found a way to distinguish which beers come from such producers, and which are now subsidiaries of larger organizations. The organization has developed an optional seal to be placed on the label.

The image is of an upside-down beer bottle, representing how “Craft beer has disrupted the beer market over the last three decades in a way that’s indicative of turning something upside down,” according to CraftBeer.com publisher Julia Herz. Any brewery can sign for use of the icon, provided they achieve three criteria: small, meaning annual production of 6 million barrels of beer or fewer; traditional, which disqualifies flavored malt beverages and other similar brands; and independent, which means “Less than 25% of the craft brewery is owned or controlled (or equivalent economic interest) by an alcohol industry member that is not itself a craft brewer.”

While the intent is noble, that last qualification has given some folk pause — Paste Magazine’s Jim Vorel describes the problem of lumping a brewery such as Founders, which sold to a Spanish beer company that rarely acts in the States, in with breweries that sold to AB InBev. He also points to how, with independence only being violated if sold to another beer company, a brewery can sell to a private equity firm and still be considered independent.

Regardless of potential problems with the label, it speaks to a growing concern in the brewery scene to remain transparently independent and craft focused. Considering the rate of acquisition and consolidation on the market, it’s little wonder such concerns abound.

Photo via the Brewer's Association

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
New Deal Pear Brandy Has Come to Portland

New Deal Pear Brandy Has Come to Portland

Pear brandy is an essential aspect of Portland's spirits scene. Clear Creek, Portland's oldest distillery, developed the first bottles of its flagshi...read more ›

by Alexander Frane Jan 16, 2018
Portland's Best Bar Snacks

Portland's Best Bar Snacks

Here are some of our favorite bars to grab a snack or meal in town. ...read more ›

by Alexander Frane Jan 16, 2018
Game of Thrones & HBO Are Releasing their 13th Beer Collaboration, Hand of the Queen

Game of Thrones & HBO Are Releasing their 13th Beer Collaboration, Hand of the Queen

Game of Thrones might not be coming back until 2019, but you can still drink like Tyrion Lannister with the ne...read more ›

by Drink Philly Jan 12, 2018
SPONSORED
Vodka-Infused Chocolate is Here to Ruin Your New Year's Resolutions

Vodka-Infused Chocolate is Here to Ruin Your New Year's Resolutions

The adult candy company, Sugarfina, is behind this sinful creation of vodka-infused chocolate cordials, and th...read more ›

by Jessie Donofrio Jan 10, 2018
'World's Most Expensive' Vodka Bottle Stolen, Later Found Empty

'World's Most Expensive' Vodka Bottle Stolen, Later Found Empty

The bar world was shaken last week when a bottle of vodka, reportedly the most expensive in the world at $1.3 million, was stolen from Cafe 33, a bar ...read more ›

by Alexander Frane Jan 9, 2018
Hangover-Free Cannabis Wine Now Being Sold in California

Hangover-Free Cannabis Wine Now Being Sold in California

Rebel Coast Winery was ready for California's change in legislation, as their marijuana-infused sauvignon blanc hit the shelves as the clock struck mi...read more ›

by Jessie Donofrio Jan 3, 2018
A New Study Shows that Wine Glasses Are Getting Bigger and Bigger

A New Study Shows that Wine Glasses Are Getting Bigger and Bigger

Good news for winos: a new study from the University of Cambridge says that the size of a standard wine glass is a full seven times larger than it was...read more ›

by The Drink Nation Jan 3, 2018
Hero Kiwis Built an Island in New Zealand For a New Year's Eve Party

Hero Kiwis Built an Island in New Zealand For a New Year's Eve Party

A group of New Zealanders in the town of Tairua on the Coromandel peninsula rang in the New Year in the best w...read more ›

by Alexander Frane Jan 3, 2018
Brave the Winter with Hot Drinks in Portland

Brave the Winter with Hot Drinks in Portland

It's cold, and the best solution for that is to try out some hot cocktails. We rounded up nine of our favorite hot cocktails for 2017....read more ›

by Alexander Frane Jan 3, 2018
Where to Ring in 2018 in Portland

Where to Ring in 2018 in Portland

It seems that Portland, as a whole, is ready to move on from 2017 to whatever challenges await us in the New Year....read more ›

by Alexander Frane Dec 27, 2017
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close