The Brewers Association Has Unveiled a Craft Brewery Seal

by Alexander Frane on Jun 27, 2017 in Beer

More and more independent breweries are being acquired by larger beer conglomerates, most notably AB In-Bev, who not only purchased a swath of breweries in the past few years, but also distributers, and a beer rating website. Now, The Brewer’s Association, an organization seeking to support “small and independent craft breweries,” has found a way to distinguish which beers come from such producers, and which are now subsidiaries of larger organizations. The organization has developed an optional seal to be placed on the label.

The image is of an upside-down beer bottle, representing how “Craft beer has disrupted the beer market over the last three decades in a way that’s indicative of turning something upside down,” according to CraftBeer.com publisher Julia Herz. Any brewery can sign for use of the icon, provided they achieve three criteria: small, meaning annual production of 6 million barrels of beer or fewer; traditional, which disqualifies flavored malt beverages and other similar brands; and independent, which means “Less than 25% of the craft brewery is owned or controlled (or equivalent economic interest) by an alcohol industry member that is not itself a craft brewer.”

While the intent is noble, that last qualification has given some folk pause — Paste Magazine’s Jim Vorel describes the problem of lumping a brewery such as Founders, which sold to a Spanish beer company that rarely acts in the States, in with breweries that sold to AB InBev. He also points to how, with independence only being violated if sold to another beer company, a brewery can sell to a private equity firm and still be considered independent.

Regardless of potential problems with the label, it speaks to a growing concern in the brewery scene to remain transparently independent and craft focused. Considering the rate of acquisition and consolidation on the market, it’s little wonder such concerns abound.

Photo via the Brewer's Association

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Deck Your Halls With These Whiskey-Filled Ornaments

Deck Your Halls With These Whiskey-Filled Ornaments

Forget the tinsel and string lights - the UK's Lakes Distillery has released a line of booze-filled ornaments just in time to make your holiday season...read more ›

by Jessie Donofrio Nov 14, 2017
Napa Valley is Running a Christmas-Themed Wine Train to the 'North Pole' For the Holidays

Napa Valley is Running a Christmas-Themed Wine Train to the 'North Pole' For the Holidays

If you've ever wanted to travel to the North Pole for the holidays, you can - but you have to get to the Napa ...read more ›

by The Drink Nation Nov 6, 2017
Portland's Best Fall Cocktails

Portland's Best Fall Cocktails

Let's we do what we do best and flock to cocktail bars and restaurants to sample the best drinks of the season....read more ›

by Alexander Frane Nov 6, 2017
SPONSORED
Brace Yourself: A Wine Shortage is Imminent

Brace Yourself: A Wine Shortage is Imminent

Europe is bracing for the lowest wine yield in decades, dropping 14% from 2016....read more ›

by Alexander Frane Nov 6, 2017
Delta is Now Serving Complimentary Prosecco on Select Flights

Delta is Now Serving Complimentary Prosecco on Select Flights

Delta Airlines is now serving complimentary prosecco on all of its international flights, including to coach customers....read more ›

by Alexander Frane Nov 6, 2017
A Rare Sam Adams Beer, Utopia, Is Being Released

A Rare Sam Adams Beer, Utopia, Is Being Released

Sam Adams has released their biennial Utopias beer, a barrel aged ale that is illegal in 12 states due to its high alcohol content....read more ›

by Jessie Donofrio Oct 31, 2017
Where to Celebrate World Gin Day in Portland

Where to Celebrate World Gin Day in Portland

November 7 is World Gin Day, a holiday that has not yet been recognized by most federal governments, for some reason - but just because it’s not leg...read more ›

by Alexander Frane Oct 31, 2017
A Canadian Man is Suing an Airline for a Ridiculous Champagne-Related Reason

A Canadian Man is Suing an Airline for a Ridiculous Champagne-Related Reason

This Canadian man has sued an airline for a champagne-related reason you won't believe....read more ›

by Ryan Hudak Oct 31, 2017
Chocolate Red Wine is Here, Just in Time for Winter

Chocolate Red Wine is Here, Just in Time for Winter

Winter is officially coming, and one U.K. winery has created a chocolate red wine to keep you warm and cozy all season long....read more ›

by The Drink Nation Oct 31, 2017
This Chicago Bar is Dressing Up as Moe's Tavern for Halloween

This Chicago Bar is Dressing Up as Moe's Tavern for Halloween

Bar and arcade Replay, in the Lincoln Park area of Chicago, is getting into the Halloween spirit by dressing up as Moe's Tavern, the iconic dive bar f...read more ›

by Alexander Frane Oct 24, 2017
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close