Budweiser Wants to Be the First Beer Consumed on Mars

by Jessie Donofrio on Mar 16, 2017 in Beer

In what is undoubtedly the company’s latest publicity stunt, Budweiser announced Saturday, March 11 at SXSW in Austin, Texas that they are looking into becoming the first beer to be consumed on Mars.

Kate Mara from The Martian and retired astronaut Clay Anderson joined a panel discussion with two Budweiser executives to speak about Budweiser’s ideas and plans to develop a beer for consumption on the Red Planet.

“Any time you go from a gravity based environment, like we have every day, and then you go into a zero gravity environment and you put carbonation in a beverage, it’s going to cause issues,” said Anderson. “Having things like a Budweiser while you’re sailing through open space - that’s a big idea right? It’s to create home away from home.”

Indeed, it is a very grandiose idea. The company is beginning to test ways to develop a version of their beer that can be consumed in a micro-gravity environment. Some of the logistics of that include experiments with the effects of Mar’s atmosphere on barley malt.

“When the dream of colonizing Mars becomes a reality, Budweiser will be there to toast the next great step for mankind," said Vice President of Budweiser Ricardo Marques in a press release.

Photo via Flickr user Jhong Dizon | Photography

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Gin Pong is Here to Class Up Your Next Soiree

Gin Pong is Here to Class Up Your Next Soiree

Gin pong is here, just in time for the holidays....read more ›

by Jessie Donofrio Oct 17, 2017
Applebees Employee's Video Shows Crappy $1 Margaritas Even Crappier Than You Thought

Applebees Employee's Video Shows Crappy $1 Margaritas Even Crappier Than You Thought

Applebee's is offering a $1 margarita throughout the entirety of October at any of their participating restaur...read more ›

by Ryan Hudak Oct 13, 2017
California Wildfires Burn 150,000 Acres, Majorly Affecting Vineyards Throughout Wine Country

California Wildfires Burn 150,000 Acres, Majorly Affecting Vineyards Throughout Wine Country

Wildfires have swept through Napa and Sonoma counties, killing 15 and putting the livelihood of wine country a...read more ›

by The Drink Nation Oct 10, 2017
SPONSORED
Where to Find Late Night Happy Hours in Portland

Where to Find Late Night Happy Hours in Portland

Luckily, plenty of other places offer an additional happy hour later in the evening, after the dinner rush is over, when you actually have time to mak...read more ›

by Alexander Frane Oct 10, 2017
Johnnie Walker Is Selling a Blade Runner 2049 Scotch

Johnnie Walker Is Selling a Blade Runner 2049 Scotch

With the Blade Runner sequel in theaters now, Johnnie Walker has designed a blend to commemorate the film: Johnnie Walker Black The Director's Cut....read more ›

by Alexander Frane Oct 10, 2017
Oregon's Union Wine Co. Teams up with Wildfang Clothing to Benefit Planned Parenthood

Oregon's Union Wine Co. Teams up with Wildfang Clothing to Benefit Planned Parenthood

Oregon's Union Wine Co. and Wildfang Clothing are teaming up to raise money for Planned Parenthood with a new ...read more ›

by Alexander Frane Oct 2, 2017
Boozy Ice Cream is Here To Boost Your Buzz

Boozy Ice Cream is Here To Boost Your Buzz

A Maryland company, ArcticBuzz, has given us the gift of combining vodka and ice cream to create the ultimate boozy treat....read more ›

by Jessie Donofrio Oct 2, 2017
Celebrate Fall in Style with Flask Cocktails from Coopers' Craft

Celebrate Fall in Style with Flask Cocktails from Coopers' Craft

Spice up your autumnal drinking with coffee cocktails that fit perfectly in a flask made with Coopers' Craft Kentucky Bourbon, which pairs perfectly w...read more ›

by The Drink Nation Sep 29, 2017
NPR is Starting a Wine Club to Fund Public Radio

NPR is Starting a Wine Club to Fund Public Radio

With funding for public radio possibly under fire, NPR is finding a way to fund its own shows that fits perfectly in their own tote bags - a wine club...read more ›

by The Drink Nation Sep 27, 2017
Summer Isn't Over Yet, Thanks to a Rose Festival in Texas This October

Summer Isn't Over Yet, Thanks to a Rose Festival in Texas This October

Summer may be over, but rose season isn't done quite yet, thanks to a rose wine festival this October in Dalla...read more ›

by The Drink Nation Sep 27, 2017
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close