Zima is Coming Back, and it's Zomething We Didn't Miss

by Ryan Hudak on Feb 28, 2017 in Culture

 
For anyone who gave in to nostalgia and thought Crystal Pepsi returning to the shelves was a good idea, we’ve got great news for you: Zima is on its way back.  That’s right! Miller-Coors, the beer company that barely makes beer, has been diving more into making malt beverages for the amateur alcoholic, announced that Zima — which was originally discontinued in 2008 — will be buddying up (probably briefly) with its lineup of Henry’s Hard Soda.
 
It’s been almost 10 years, and Zima was never relevant at any point to even make ironic jokes about, so why bother?  Was there any kind of market research put into this?  Are people really that nostalgic for bland alcoholish drinks?  Maybe people are tired of hangovers and miss the sugar headaches they’d get instead.  Miller-Coors certainly wasn’t giving any insight to the mind-boggling announcement, saying only “If you’re one of the zillion fans who have missed Zima, the answer should be clear.”
 
WE GET IT! Zima is clear.  That’s super clever.  But if you can get together a group of people and find even one that has really missed Zima, I’ll buy you a case myself.  And you can’t ask your “cool” aunt who let you have a sip of hers when you were 13.  Luckily, though, if any of your friends ARE super jacked to see Zima returning, you’ll know exactly who to axe from the Facebook friends list, so I suppose Miller-Coors is doing us that service.  

 

Photo via Zima on Facebook

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Portland's Best New Bars of 2017 (So Far)

Portland's Best New Bars of 2017 (So Far)

So far, 2017 in Portland hasn't seen the myriad restaurant openings (or closings) that 2016 did, but there are a few new spots that have opened since ...read more ›

by Alexander Frane Apr 25, 2017
Behind the Bar: Trevor Schneider, US Reyka Vodka Ambassador

Behind the Bar: Trevor Schneider, US Reyka Vodka Ambassador

This installment of Behind the Bar is focused on Trevor Schneider, the US brand ambassador for the Icelandic Reyka Vodka....read more ›

by Alexander Frane Apr 19, 2017
SPONSORED
Drink, Dance, and Party for a Good Cause at the Pink Lemonade Soiree and Fundraiser, April 19

Drink, Dance, and Party for a Good Cause at the Pink Lemonade Soiree and Fundraiser, April 19

On Wednesday, April 19, Fortune PDX will host the second Pink Lemonade Soiree and Fundraiser from 8 PM to 2 AM...read more ›

by Alexander Frane Apr 17, 2017
Check Out These Bars with Great Live Music in Portland

Check Out These Bars with Great Live Music in Portland

Portland isn't just known for our great beer and bar scene; it's also a hotspot for music, from local to touring band....read more ›

by Alexander Frane Apr 12, 2017
Drinking Wine is the Best Mental Exercise, According to Science

Drinking Wine is the Best Mental Exercise, According to Science

Can drinking wine actually be beneficial to your health? A professor of neuroscience at Yale may have found an answer....read more ›

by Alexander Frane Apr 12, 2017
This Summer, You Can Drink Your Rose Out Of a Forty

This Summer, You Can Drink Your Rose Out Of a Forty

A company called Forty Ounce Wines is now selling this warm-weather wine in forties, giving drinkers a whole new way to drink 'rose all day.'...read more ›

by The Drink Nation Apr 10, 2017
Follow in Anthony Bourdain's Footsteps with 'Explore Parts Unknown'

Follow in Anthony Bourdain's Footsteps with 'Explore Parts Unknown'

Ever feel inspired by celebrity chef Anthony Bourdain's world travels? Wish you could trace his steps and go o...read more ›

by Alexander Frane Apr 10, 2017
Happy Hour Neighborhood Roundup: Montavilla

Happy Hour Neighborhood Roundup: Montavilla

Tucked away between the eastern slope of Mt. Tabor and busy 82nd Ave is the area commonly referred to as Montavilla. The neighborhood itself technical...read more ›

by Alexander Frane Apr 4, 2017
Join Andina for a Weeklong Fundraiser for Peruvian Flood Victims

Join Andina for a Weeklong Fundraiser for Peruvian Flood Victims

Andina, Portland's celebrated modern Peruvian restaurant, is donating 5% of its sales for the week of March 27 through April 2nd to disaster relief ef...read more ›

by Alexander Frane Mar 31, 2017
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close