More Movie Theaters Are Starting to Serve Drinks Nationwide

by Alexander Frane on Feb 8, 2017 in Culture

You may have noticed a growing trend in movie theaters recently: instead of ordering a popcorn, candy bar, and soda, you might be getting a popcorn, candy bar, and a pint of microbrew IPA. Booze is slowly, but certainly, taking over movie theaters. 

Despite the popularity of films like the Marvel franchise or the newest Fifty Shades film, movie theater attendance has plateaued in recent years, if not declined, according to The Hollywood Reporter. Concessions already make up a large majority of movie theaters' revenue, and alcohol only supports that. For a long time, movie theaters in many states were not allowed to serve alcohol, but in recent years laws have been relaxed, and more and more venues are taking advantage of it to serve adult beverages. 
 
"It is the fastest-growing amenity in our industry," George Patterson, senior vp food and beverage at AMC, told the Hollywood Reporter. "Dollar for dollar, alcohol doesn't cannibalize candy, soda or popcorn. If I put a bar in, I can almost guarantee my food and beverage revenue will go up. Over 70 percent of our guests are over the age of 21."
 
At the end of 2016, 178 AMC theaters had bars, while Regal Theatres had 175, and Cinemark, 100, and those numbers are still growing. 
 
Not every state allows the sale of alcohol in theaters, though. New York is still a holdout, due to some maneuvering by Broadway theaters in 1934, right after prohibition was repealed. However, Governor Cuomo, in his recent budget, stipulated in his budget the repeal of the law. New Yorkers may very well be drinking a glass of wine in a movie theater soon. Meanwhile, the rest of the states already are, and it looks to be helping the struggling theater business. 
 
Photo via Flickr user John Fellner
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
Portland's Best New Bars of 2017 (So Far)

Portland's Best New Bars of 2017 (So Far)

So far, 2017 in Portland hasn't seen the myriad restaurant openings (or closings) that 2016 did, but there are a few new spots that have opened since ...read more ›

by Alexander Frane Apr 25, 2017
Behind the Bar: Trevor Schneider, US Reyka Vodka Ambassador

Behind the Bar: Trevor Schneider, US Reyka Vodka Ambassador

This installment of Behind the Bar is focused on Trevor Schneider, the US brand ambassador for the Icelandic Reyka Vodka....read more ›

by Alexander Frane Apr 19, 2017
SPONSORED
Drink, Dance, and Party for a Good Cause at the Pink Lemonade Soiree and Fundraiser, April 19

Drink, Dance, and Party for a Good Cause at the Pink Lemonade Soiree and Fundraiser, April 19

On Wednesday, April 19, Fortune PDX will host the second Pink Lemonade Soiree and Fundraiser from 8 PM to 2 AM...read more ›

by Alexander Frane Apr 17, 2017
Check Out These Bars with Great Live Music in Portland

Check Out These Bars with Great Live Music in Portland

Portland isn't just known for our great beer and bar scene; it's also a hotspot for music, from local to touring band....read more ›

by Alexander Frane Apr 12, 2017
Drinking Wine is the Best Mental Exercise, According to Science

Drinking Wine is the Best Mental Exercise, According to Science

Can drinking wine actually be beneficial to your health? A professor of neuroscience at Yale may have found an answer....read more ›

by Alexander Frane Apr 12, 2017
This Summer, You Can Drink Your Rose Out Of a Forty

This Summer, You Can Drink Your Rose Out Of a Forty

A company called Forty Ounce Wines is now selling this warm-weather wine in forties, giving drinkers a whole new way to drink 'rose all day.'...read more ›

by The Drink Nation Apr 10, 2017
Follow in Anthony Bourdain's Footsteps with 'Explore Parts Unknown'

Follow in Anthony Bourdain's Footsteps with 'Explore Parts Unknown'

Ever feel inspired by celebrity chef Anthony Bourdain's world travels? Wish you could trace his steps and go o...read more ›

by Alexander Frane Apr 10, 2017
Happy Hour Neighborhood Roundup: Montavilla

Happy Hour Neighborhood Roundup: Montavilla

Tucked away between the eastern slope of Mt. Tabor and busy 82nd Ave is the area commonly referred to as Montavilla. The neighborhood itself technical...read more ›

by Alexander Frane Apr 4, 2017
Join Andina for a Weeklong Fundraiser for Peruvian Flood Victims

Join Andina for a Weeklong Fundraiser for Peruvian Flood Victims

Andina, Portland's celebrated modern Peruvian restaurant, is donating 5% of its sales for the week of March 27 through April 2nd to disaster relief ef...read more ›

by Alexander Frane Mar 31, 2017
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close