More Movie Theaters Are Starting to Serve Drinks Nationwide

by Alexander Frane on Feb 8, 2017 in Culture

You may have noticed a growing trend in movie theaters recently: instead of ordering a popcorn, candy bar, and soda, you might be getting a popcorn, candy bar, and a pint of microbrew IPA. Booze is slowly, but certainly, taking over movie theaters. 

Despite the popularity of films like the Marvel franchise or the newest Fifty Shades film, movie theater attendance has plateaued in recent years, if not declined, according to The Hollywood Reporter. Concessions already make up a large majority of movie theaters' revenue, and alcohol only supports that. For a long time, movie theaters in many states were not allowed to serve alcohol, but in recent years laws have been relaxed, and more and more venues are taking advantage of it to serve adult beverages. 
 
"It is the fastest-growing amenity in our industry," George Patterson, senior vp food and beverage at AMC, told the Hollywood Reporter. "Dollar for dollar, alcohol doesn't cannibalize candy, soda or popcorn. If I put a bar in, I can almost guarantee my food and beverage revenue will go up. Over 70 percent of our guests are over the age of 21."
 
At the end of 2016, 178 AMC theaters had bars, while Regal Theatres had 175, and Cinemark, 100, and those numbers are still growing. 
 
Not every state allows the sale of alcohol in theaters, though. New York is still a holdout, due to some maneuvering by Broadway theaters in 1934, right after prohibition was repealed. However, Governor Cuomo, in his recent budget, stipulated in his budget the repeal of the law. New Yorkers may very well be drinking a glass of wine in a movie theater soon. Meanwhile, the rest of the states already are, and it looks to be helping the struggling theater business. 
 
Photo via Flickr user John Fellner
Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
There's an Underwater Winery in Croatia & It's as Amazing as it Sounds

There's an Underwater Winery in Croatia & It's as Amazing as it Sounds

Croatia is now home to a unique underwater winery run by Edivo Vina, making it the perfect spot to live out yo...read more ›

by The Drink Nation Jul 25, 2017
Get Your Tickets For Portland's Counter Culture 2017

Get Your Tickets For Portland's Counter Culture 2017

Counter Culture at the Anne Amie Vineyards, is back for another a celebration of local and imported wines as well as Portland "street food."...read more ›

by Alexander Frane Jul 25, 2017
Thu
Jul 27
Deschutes Brewery & Public House 
SPONSORED
The Oregon Brewer's Festival is Returning for its 30th Year

The Oregon Brewer's Festival is Returning for its 30th Year

Arguably Portland's greatest beer festival, the Oregon Brewer's Festival is returning to celebrate 30 years from Wednesday July 26 through July 30....read more ›

by Alexander Frane Jul 25, 2017
Here's Where You Should Go for National Tequila Day in Portland

Here's Where You Should Go for National Tequila Day in Portland

National Tequila Day, celebrated on Monday, July 24 is a great well for us to celebrate the art coming from our southern neighbor, and here are the be...read more ›

by Alexander Frane Jul 18, 2017
Things No One Asked For: The Hydrasatch, A Satchel Bag That Holds Mixed Drinks

Things No One Asked For: The Hydrasatch, A Satchel Bag That Holds Mixed Drinks

There's more good news out there for all those people who can’t possibly be without alcohol at their sides a...read more ›

by Ryan Hudak Jul 18, 2017
Flying Dog Terminates Brewers Association Membership, Cries McCarthyism

Flying Dog Terminates Brewers Association Membership, Cries McCarthyism

The Brewers Association, creators of the recently reported on craft brewery logo has lost one of its members: ...read more ›

by Alexander Frane Jul 18, 2017
A Canadian Company is Crowdfunding 'Interesting' Whiskey Stones

A Canadian Company is Crowdfunding 'Interesting' Whiskey Stones

Morgan Street Company out of Ontario is trying to crowdfund a set of 'unique' whiskey stones....read more ›

by Ryan Hudak Jul 18, 2017
Garage Sale, Beer and Brunch at Deschutes Public House

Garage Sale, Beer and Brunch at Deschutes Public House

Guests will be able to sample, eat and shop from the pub's reserve beer library. ...read more ›

by Carrie Dow Jul 13, 2017
Game of Thrones & Ommegang Are Teaming Up For Its Line's Latest Beer, 'Winter Is Here'

Game of Thrones & Ommegang Are Teaming Up For Its Line's Latest Beer, 'Winter Is Here'

Just ahead of the July 16 premiere of HBO's megahit series Game of Thrones, Ommegang has announced its latest ...read more ›

by The Drink Nation Jul 11, 2017
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close