A Swedish Brewery is Coming Out With a Shower Beer

by Ryan Hudak on Jan 10, 2017 in Beer

After an absolutely dismal 2016, the new year is off to a wonderful start with a runner-up for greatest beer-related invention ever: Shower Beer.  The Swedish craft brewery PangPang, in conjunction with creative agency Snask (which came up with the concept and product design), has designed all facets of the beer for optimal shower consumption, up to and including the mini 6-oz bottles “meant to gulp in three sips while standing in the shower.” Also worth mentioning is the fact that the beer is 10% ABV.  What a time to be alive.

In addition to the size and alcohol content being designed for the perfect accompaniment to soapy, naked bodies, the beer also has a slightly soapy taste to it.  As brewery founder Frederik Tunedal explains, “I let the Shower Beer sit longer in the primary fermenter before dry hopping and cold crashing it, compared to other PangPang beers.  This lets it develop a soapy flavor that in some beers is considered an off flavor.”  Other than the soapiness, the beer is described as a sweet pale ale heavily hopped with Citra hops, giving it a citrusy and herbal flavor.
 
Despite the flavor profile sounding a lot like shampoo, the first batch of the beer sold out almost immediately, and the brewery is working on more (though no word on if they’ll send it stateside).
 
And if you don’t necessarily like beer in the shower — or, more than likely, you’ve brought three or four of the micro bottles in with you and can’t finish them all — the beer’s recipe actually doubles as a conditioner.  So pour a little in your mouth, a little on your head, rinse, and repeat.    

Photo via Snask & PangPang

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
New Deal Pear Brandy Has Come to Portland

New Deal Pear Brandy Has Come to Portland

Pear brandy is an essential aspect of Portland's spirits scene. Clear Creek, Portland's oldest distillery, developed the first bottles of its flagshi...read more ›

by Alexander Frane Jan 16, 2018
Portland's Best Bar Snacks

Portland's Best Bar Snacks

Here are some of our favorite bars to grab a snack or meal in town. ...read more ›

by Alexander Frane Jan 16, 2018
Game of Thrones & HBO Are Releasing their 13th Beer Collaboration, Hand of the Queen

Game of Thrones & HBO Are Releasing their 13th Beer Collaboration, Hand of the Queen

Game of Thrones might not be coming back until 2019, but you can still drink like Tyrion Lannister with the ne...read more ›

by Drink Philly Jan 12, 2018
SPONSORED
Vodka-Infused Chocolate is Here to Ruin Your New Year's Resolutions

Vodka-Infused Chocolate is Here to Ruin Your New Year's Resolutions

The adult candy company, Sugarfina, is behind this sinful creation of vodka-infused chocolate cordials, and th...read more ›

by Jessie Donofrio Jan 10, 2018
'World's Most Expensive' Vodka Bottle Stolen, Later Found Empty

'World's Most Expensive' Vodka Bottle Stolen, Later Found Empty

The bar world was shaken last week when a bottle of vodka, reportedly the most expensive in the world at $1.3 million, was stolen from Cafe 33, a bar ...read more ›

by Alexander Frane Jan 9, 2018
Hangover-Free Cannabis Wine Now Being Sold in California

Hangover-Free Cannabis Wine Now Being Sold in California

Rebel Coast Winery was ready for California's change in legislation, as their marijuana-infused sauvignon blanc hit the shelves as the clock struck mi...read more ›

by Jessie Donofrio Jan 3, 2018
A New Study Shows that Wine Glasses Are Getting Bigger and Bigger

A New Study Shows that Wine Glasses Are Getting Bigger and Bigger

Good news for winos: a new study from the University of Cambridge says that the size of a standard wine glass is a full seven times larger than it was...read more ›

by The Drink Nation Jan 3, 2018
Hero Kiwis Built an Island in New Zealand For a New Year's Eve Party

Hero Kiwis Built an Island in New Zealand For a New Year's Eve Party

A group of New Zealanders in the town of Tairua on the Coromandel peninsula rang in the New Year in the best w...read more ›

by Alexander Frane Jan 3, 2018
Brave the Winter with Hot Drinks in Portland

Brave the Winter with Hot Drinks in Portland

It's cold, and the best solution for that is to try out some hot cocktails. We rounded up nine of our favorite hot cocktails for 2017....read more ›

by Alexander Frane Jan 3, 2018
Where to Ring in 2018 in Portland

Where to Ring in 2018 in Portland

It seems that Portland, as a whole, is ready to move on from 2017 to whatever challenges await us in the New Year....read more ›

by Alexander Frane Dec 27, 2017
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close