A Swedish Brewery is Coming Out With a Shower Beer

by Ryan Hudak on Jan 10, 2017 in Beer

After an absolutely dismal 2016, the new year is off to a wonderful start with a runner-up for greatest beer-related invention ever: Shower Beer.  The Swedish craft brewery PangPang, in conjunction with creative agency Snask (which came up with the concept and product design), has designed all facets of the beer for optimal shower consumption, up to and including the mini 6-oz bottles “meant to gulp in three sips while standing in the shower.” Also worth mentioning is the fact that the beer is 10% ABV.  What a time to be alive.

In addition to the size and alcohol content being designed for the perfect accompaniment to soapy, naked bodies, the beer also has a slightly soapy taste to it.  As brewery founder Frederik Tunedal explains, “I let the Shower Beer sit longer in the primary fermenter before dry hopping and cold crashing it, compared to other PangPang beers.  This lets it develop a soapy flavor that in some beers is considered an off flavor.”  Other than the soapiness, the beer is described as a sweet pale ale heavily hopped with Citra hops, giving it a citrusy and herbal flavor.
 
Despite the flavor profile sounding a lot like shampoo, the first batch of the beer sold out almost immediately, and the brewery is working on more (though no word on if they’ll send it stateside).
 
And if you don’t necessarily like beer in the shower — or, more than likely, you’ve brought three or four of the micro bottles in with you and can’t finish them all — the beer’s recipe actually doubles as a conditioner.  So pour a little in your mouth, a little on your head, rinse, and repeat.    

Photo via Snask & PangPang

Recent Articles
spacer

Feedback

How are we doing? Tell us what you like or don't like and how we can improve. We would love to hear your thoughts!

*Name:
*E-mail:
*Suggestions:
 
A Swedish Brewery is Coming Out With a Shower Beer

A Swedish Brewery is Coming Out With a Shower Beer

After an absolutely dismal 2016, the new year is off to a wonderful start with a runner-up for greatest beer-related invention ever: Shower Beer. ...read more ›

by Ryan Hudak Jan 10, 2017
New Tennessee Law Makes Way for High-Gravity Beers

New Tennessee Law Makes Way for High-Gravity Beers

Tennessee residents, rejoice: you can now pick up beers from your local grocery store with up to 10.1% alcohol - all the better to help put out the fl...read more ›

by Alexander Frane Jan 10, 2017
Check Out These Upcoming Winter Food & Drink Events in Portland

Check Out These Upcoming Winter Food & Drink Events in Portland

Portlanders have developed a few events to help ease us through the post-holiday winter months. Here are the can't-miss food and drink celebrations of...read more ›

by Alexander Frane Jan 4, 2017
SPONSORED
Miller High Life, The Champagne of Beers, Now Has Champagne Bottles

Miller High Life, The Champagne of Beers, Now Has Champagne Bottles

Just in time for the New Year, Miller High Life, AKA 'The Champagne of Beers,' has recently launched full 750 ...read more ›

by Alexander Frane Jan 4, 2017
Rick Astley is Teaming Up with a Danish Brewery to Create His Own Beer

Rick Astley is Teaming Up with a Danish Brewery to Create His Own Beer

Rick Astley, known for his infamous 1987 hit song 'Never Gonna Give You Up,' isn't the first name that comes t...read more ›

by Jessie Donofrio Jan 4, 2017
Drinks on a Diet: Tips for Healthier Drinking

Drinks on a Diet: Tips for Healthier Drinking

How do you incorporate a night at the bar into your new lifestyle without adding extra pounds? We have answers....read more ›

by Jen Killius Jan 4, 2017
A Look Back at Portland's Best Bar Programs in 2016

A Look Back at Portland's Best Bar Programs in 2016

2016 brought Portland numerous restaurant and bar closures, from venerable institutions to flash-in-the-pan operations. Luckily, we also received a go...read more ›

by Alexander Frane Jan 3, 2017
Take a California Bar Crawl at Redondo Beach Pier

Take a California Bar Crawl at Redondo Beach Pier

With the weather getting colder and snowier up north, our thoughts wander to warmer climates....read more ›

by Carrie Dow Jan 3, 2017
Where to Ring in 2017 in Portland

Where to Ring in 2017 in Portland

Whether you're looking for a nice dinner with some bubbly to end the year on a high note, or a wild dance party to help forget about the tribulations ...read more ›

by Alexander Frane Dec 28, 2016
Fifty Thousand Dollars Worth of Cognac Was Swiped from a Liquor Store

Fifty Thousand Dollars Worth of Cognac Was Swiped from a Liquor Store

Last week in Monterey Park, CA, two thieves broke into a Chinese speciality grocery and made off with more tha...read more ›

by Alexander Frane Dec 28, 2016
SPONSORED
View all Articles

Sign up to get weekly drinking news, bar reviews, events and more sent directly to your inbox!

Close